Maja resept
Maja.no is a Norwegian digital health service for women. This campaign introduces their contraception guide, a free tool that recommends which methods might suit you, in a format built for the feed.
Where Freelance for Maja resept
When 2022
Team Solo
My role Graphic design, illustration and animation
Result Animated Instagram story / reel ads and a set of contraceptive-product illustrations in different colourways
Choosing contraception is personal, and the information around it often feels clinical or overwhelming. The goal was the opposite: to make the service feel approachable in the few seconds someone spends on a story, and to make the offer clear enough to act on straight away.
The 15-second vertical animation opens on the guide's promise, then shifts into a simple "how it works" in three steps. Each step animates in on its own, so nothing arrives all at once and the whole thing stays easy to follow.
A soft colour palette and hand-drawn illustrations of real contraceptive methods sets the tone. I decided on this style and colour palette to match Maja resept's energy and visual profile, and to keep it human rather than medical.
